Arc Growth
Search Ads

Leads this week, not next quarter.

Google Search and Maps ads managed to a cost-per-lead you can live with, so when someone needs your service right now, yours is the business they call.

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  • You own your Google Ads account
  • No lock-in contract
  • We optimise to leads, not clicks
Sound Familiar?

The Google Ads problems we fix.

Budget vanishing, leads not

Clicks add up, the phone stays quiet. Usually it's the wrong keywords, no negatives, and bidding on searches that never buy.

No idea what's actually working

Without call and conversion tracking you're optimising blind, guessing which ads bring real enquiries and which just burn cash.

No time to babysit it

Ads need weekly attention to stay efficient. Set it and forget it, and costs creep up while results quietly drift down.

Why It Matters

What paid search does for your business.

Leads this week, not next quarter

Ads show the day they're approved, so enquiries can start coming in while your SEO is still building.

You only pay for clicks

Showing up costs nothing, you pay when someone actually visits, and we optimise toward the ones who convert.

Own the searches you can't rank for yet

Sit at the top for competitive terms today, even ones organic SEO would take months to reach.

Every dollar is measured

Call and form tracking ties spend to real leads, so you always know your true cost per enquiry.

What's Included

What you get.

  • Campaign build: keywords, ad copy, extensions and negatives
  • Call and form tracking so every lead is counted, not guessed
  • Landing page aligned to the ad, built on your Arc Growth site
  • Weekly optimisation of bids, budget and search terms
  • Clear monthly report: spend, leads and cost per lead

For businesses that want the phone ringing fast, or to own the searches SEO hasn't caught yet.

The Full Picture

What managing Google Ads properly involves.

Not 'set and forget', it's constant tuning. Here's the work behind a campaign that actually pays for itself.

Campaign & account structure

Tightly-themed ad groups around the searches worth paying for, built to keep quality scores high and click costs down.

Keywords & negatives

The right buyer-intent terms in, and a growing list of wasted-spend searches blocked out.

Ad copy & extensions

Ads written to earn the click, with call, location and sitelink extensions that take up more of the page.

Landing pages

The click lands on a fast, focused page built on your Arc Growth site, not a generic homepage.

Conversion tracking

Call and form tracking wired in so we optimise to real leads, not vanity clicks.

Weekly optimisation & reporting

Bids, budget and search terms tuned every week, with a plain-English report on spend, leads and cost per lead.

The right ad formats

Not just Search, Maps, Shopping, Display, remarketing and YouTube where they fit your goal, not for the sake of it.

Wasted-spend & fraud protection

IP exclusions and placement filtering to block bot and competitor clicks before they drain your budget.

How It Works

Google Ads (SEM), step by step.

Clear stages, no surprises, you always know what's happening and why, in plain English.

01

Strategy and setup

We build tightly-themed campaigns around the searches worth paying for.

02

Track every lead

Call and form tracking wired in so we optimise to real enquiries, not clicks.

03

Optimise weekly

Cut what wastes spend, scale what books work, every week, not set-and-forget.

04

Report and scale

You see cost per lead monthly and decide the budget with the numbers in front of you.

Works Well With
SEO

Search Engine Optimisation

Local SEO that puts your business in the map pack and the first page for the searches that actually bring you work, not vanity keywords nobody buys from.

 Learn more → Web Design

Web Design & Build

Custom-designed, lightning-fast static websites for small and local service businesses. AI drafts the first look in 24 hours; a real designer's eye finishes every page.

 Learn more →
Questions

Google Ads, answered honestly.

How much should I budget for ads?
It depends on your area and service, competitive trades cost more per click. We start conservative, prove a cost-per-lead that works for you, then scale. Our management fee is always separate from your ad spend, so you see exactly where the money goes.
Do I own the Google Ads account?
Yes, always, the account is set up in your name and stays yours if you ever leave. We never lock your history or data behind our agency.
Is there a contract?
No lock-in. Management is month to month.
When will the phone start ringing?
Ads can show the day Google approves them. The first week or two is for tuning, cutting wasted spend and finding the searches that convert, before we scale what works.
What's the minimum ad spend?
There's no hard minimum, but for most local service businesses at least a few hundred dollars a month in ad spend gives us enough data to optimise properly. We'll recommend a realistic figure for your market before you commit a cent.
What types of ads can you run?
Search and Maps ads are the core for most service businesses, but we also run Google Shopping, Display and remarketing, and YouTube where they fit. We pick the mix that suits your budget and goal, not all of it for the sake of it.
Will people get sick of seeing my ads?
That only happens with remarketing when frequency isn't capped, so we cap it. We rotate creative and limit how often the same person sees your ad, so you stay familiar, not annoying.
Free · No Obligation

Get a realistic cost-per-lead for your area.

Tell us your service and location, and we'll send back a free Google Ads plan, no card, no commitment.

A free, no-obligation Google Ads plan, usually back within two business days:

  • A realistic cost-per-leadWhat a lead actually tends to cost in your market and service, so you can budget with real numbers.
  • The keywords worth paying forThe buyer-intent searches we'd target first, and the wasted-spend terms we'd block from day one.
  • A starting budget that worksThe monthly ad spend that actually moves the needle for your area, not a number plucked from the air.
  • The right campaign mixWhich of Search, Maps, Shopping or remarketing fit your goal, not all of it for the sake of it.
Ready When You Are

Ready for more enquiries?

Get a free plan with a realistic cost-per-lead estimate for your area and service, no obligation.

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